Our vision is to be the leading dog harness and walk wearbrand, seeking to give a voice/sense of personal style to pets and their owners around the world, through unique and innovative products pets will finally be able to express their personality. We want people to rethink the way they are currently buying pet products, and have fun with ours.

We are fun, bold, bright, and recognizable. We seek to connect with the community and want to have fun doing it. Waag Bag is a way for your pet to express their personality. A fusion of creativity, imagination and innovation. We want pets and their owners to have fun with our products. 

Waag Bag is creative and innovative, we express ourselves through our sense of style. We like to stand out from the crowd and break the norms of conventional products within the industry. We like to push limits, while still staying culturally relevant.